Guide for LRTS Advertisers

Advertising Sales Office

ALCTS Advertising, 50 E. Huron St., Chicago, IL 60611; (312) 280-5037; fax: (312) 280-5033; e-mail: alcts@ala.org

Current contents and past indexes for Library Resources & Technical Services are available online.

Page Rates

Space	Width x Depth (in inches)	1x	2x	4x	8x	12x
full page	7 1/2 x 9 5/8	$825	$775	$725	$650	$600
2/3 page	4 1/2 x 8 3/4	720	690	620	575	545
1/2 page vertical	3 3/8 x 8 3/4	675	650	590	545	520
1/2 page horizontal	7 x 4 1/2	675	650	590	545	520
1/3 page vertical	2 1/8 x 8 3/4	560	530	495	470	440
1/3 page horizontal	7 x 3	560	530	495	470	440

Covers

cover 2	7 1/2 x 9 5/8	850	825	775
cover 3	7 1/2 x 9 5/8	825	800	750
cover 4	unavailable

Color

Add $750 to quoted rates for four-color ($650 for fractional pages). Add $400 to quoted rates for two-color. Add 10% to quoted rates for specific placements.

Coupons

Coupon advertisement must be specified on insertion order, including position of coupon on ad.

Frequency and Combined Rates

Frequency rates are based on the total number of insertions of 1/4 page or more used within a twelve-month period. Each page of two-page spread is considered one insertion. Contract holders will be given reasonable notice of any increase in rates and will be given the opportunity to cancel contracts at the time the rate change becomes effective.

Payment

No agency commission is offered. First-time advertisers or agencies are required to pay at the time of the initial order. Other accounts are payable within 30 days of the invoice. Non-U.S. advertisers are required to pay in U.S. currency at the time of the initial order.

Advertisers and their agencies have dual liability for payment. Conflicting agreements between advertisers and agencies, even if listed on insertion orders, are superseded by this condition of the American Library Association.

Mechanical Specifications

Publication trim size:	8 3/8" x 10 7/8"
Untrimmed size:	8 5/8" x 11 1/8"
Two column format:	3 3/8" x 8 3/4"
Three column format:	2 1/8" x 8 3/4"
Full page bleed ads	8 5/8" x 11 1/8" (accepted; no fractional bleeds)
Printing:	Offset
Binding:	Saddle-wire stitched

Charges for typesetting and alterations

Billed to advertiser at cost plus a $20 handling fee.

Ad Materials Submission Guidelines

Advertisements should submitted as a high-resolution PDF file with all fonts embedded and using graphics of 300 dots per inch or better. Advertisements submitted in any other format will be assessed a $50 processing charge.

Ad materials can be submitted via email to LRTS journal at alcts@ala.org, by regular mail, or by overnight courier.

If using regular mail or courier, identify material by name of advertiser, journal, and issue scheduled in lower left corner of mailing label.

Send contract, insertion orders, correspondence, and ad materials to:

ALCTS Advertising/LRTS journal
50 E. Huron St.
Chicago, IL 60611
tel: 312-280-5037
fax:312-280-5033
e-mail: alcts@ala.org

Advertising Placement

Advertisements are placed according to the mechanical production requirements for each issue. Requests for patterned position of units in the same issue will be accepted for a surcharge of 10% of the earned rate for each of the units involved, subject to mechanical production requirements.

Copy and Contract Regulations

All advertising is subject to publisher’s approval.

Advertisers and advertising agencies assume liability for all printed advertising content (text and illustrations) and also assume responsibility for any resulting claims against the publisher resulting from that content.

Cancellations are not accepted after the closing dates for space reservations. Covers and special positions are non-cancellable. All cancellations must be confirmed in writing.

Circulation as of December 1, 2011

Total	Members*	Subscribers	Nonpaid
4,660 =	3,820 +	640 +	200

*Association for Library Collections & Technical Services

Issuance and Closing Dates

Issue	Space Reservations	Materials Due
Vol. 56, 2012
no. 1 January	October 24, 2011	November 28, 2011
no. 2 April	January 31, 2012	February 13, 2012
no. 3 July	April 30, 2012	May 23, 2012
no. 4 October	July 31, 2012	August 13, 2012

   Readership

Library Resources & Technical Services is read by librarians in collection management and technical services and related activities in all types of libraries worldwide. These readers are responsible for the automation of library functions, the selection and purchase of library materials in all formats, the cataloging and classification of these materials, and the conservation and reformatting of these materials to ensure their long-term use. Approximately 60 percent of the readers are employed in academic libraries; the remaining work in public, special, and school libraries.

Most readers of Library Resources & Technical Services hold administrative or management positions; 62 percent of the readers of Library Resources & Technical Services are employed at the supervisory level or higher and are able to make purchase recommendations or decisions in their areas.

More than 75 percent of the readers are members of the Association for Library Collections & Technical Services, a division of the American Library Association. Other readers are subscribers, including overseas institutional subscribers.

   Editorial Focus

Established in 1957, Library Resources & Technical Services is the official, quarterly journal of the Association for Library Collections & Technical Services. It is a scholarly research journal, with all articles being selected through a double-blind refereeing process. Each issue includes reports of current, ongoing research on issues underlying the practice of modern library collection management and technical services operation. These articles provide the tools with which readers can manage their own libraries better. They also serve as the record of scholarly communication in the field. Independent research has shown that Library Resources & Technical Services is the most frequently cited journal in the field; it is the journal of record and back issues are retained and referred to by its subscribers.

Library Resources & Technical Services also includes shorter notes reporting unique and evolving technical processes and research methods and substantive book reviews on new publications in its areas of focus.